Packaging forms a crucial part of the overall experience the food and dairy companies provide their customers. In addition to protecting the products, packaging forms play a significant role in the marketing and branding of your company.
With so many options available in the market, finding the right packaging for your products might become challenging. Let us make it easy for you by highlighting five factors that can help you shortlist the right packaging.
- Durability and Security
- Environmental Concerns
- Economic Considerations
- Logistical Convenience
- Ergonomics and Ease of Use
Whether you are ordering a sample or a cart full of goods, you obviously want your product to come in a durable, secure package that’s not been tampered with. While some loyal customers might give you a second chance if they find a poorly packaged, tampered product, it’s a deal breaker for most old and new customers.
If you want your firm to do its part for the planet and take a sustainable approach, using recyclable materials for your packaging is one way to go about it. While greener alternatives are available in the market, they are still underdeveloped and less reliable and secure than recyclable plastic packaging.
Price isn’t everything, but all business people will agree that economic factors significantly impact decisions like choosing packaging solutions. Nobody wants to sustain a loss-making business due to expensive packaging solutions, but flimsy packaging will do more harm than good. This is why it is challenging to find the right balance between price and quality when looking for packaging solutions.
Logistics is another factor to consider when choosing the right packaging. Since different shapes could be the difference between how easily and how many products can be transported in a single go. If your packaging makes it difficult to handle in transition or takes more space, you will eventually be spending more than estimated in logistics.
Lastly, it would be best to consider the customer’s convenience for opening the packaging and retrieving the product. If your packaging is complicated and doesn’t facilitate easy opening, it will only infuriate your customers.
If you can still not put your finger down on what kind of packaging you want for your product, why not contact the experts? At Piber Plastics, we offer all shapes and sizes of packaging solutions for various products. With our experts available to guide you through the entire designing and manufacturing process, you can get an edge over your competitors with premium quality, custom packaging solutions.